How diverse learning led me to become a DIY jewellery blogger – Poorvi Tiwari

I call myself a passionate learner, explorer, someone who is resilient and a risk-taker. These qualities truly led me towards entrepreneurship. My entire career revolves around diverse learning. Learning complicated coding, playing with huge databases in academics, working with multinational corporates like Google, IBM, call centers, marketing gradually led me towards entrepreneurship something which I had never thought ever in my life.



One of the biggest obstacles during my entrepreneurship journey was dealing with stereotypes from society. It was fighting patriarchal mindsets to become an independent Jewellery Designer. I don't want to be confined in a shell. I am a free-bird, gutsy, resilient, outspoken and a non-conformist woman. I just want to be myself. I feel proud to overcome all the challenges that were blocking my progress. My tough experiences and obstacles in life made me realise my true worth which is why I chose to become a jewellery blogger. I believe every obstacle we face in life depicts our strength. Just believe in yourself and see how the magic happens. Trust me, you can do it.


One major step towards achieving my goals was becoming a Freelance Digital Marketer after quitting a 9 to 5 conventional job. Freelancing is a steppingstone towards entrepreneurship, but it is not a cake walk. It involves a lot of skill-building and patience. The conviction that I would grow by learning and working with start-ups led me to become a Freelance Digital Marketer. And this could only happen when I quit my full-time job and prepped up for new challenges.

Initially, I was jobless for a couple of months, but I utilized my valuable time into learning online courses to hone my skills.


Finally, with a lot of struggles and rejections, I got an incredible opportunity to work on a freelance project as a freelance social media recruiter with a US Client.

Being a constant learner, I worked relentlessly hard and strove to upskill myself. I have learnt video editing and animations for social media marketing.


My hard work paid off and I got another remarkable opportunity to make a short video for a client. See, this is how your passion for learning will take you high. Furthermore, within a couple of months, I was promoted as a team leader by the same client which was another big surprise for me who was working as a freelancer. I have virtually managed teams from different countries, and this has been my biggest accomplishment. The freelancing world has given me tremendous exposure and changed my entire career path.

Becoming Google Certified in Sales was a big step. While Google deems me fit to sell online, I know that there is an entire world out there where so much more can be done offline as well. However, online is surely a start. And that is why I am so passionate about being a DIY Jewellery Blogger. It allows me to uncover every aspect of my skill and makes me connect with an untapped talent pool of women online.


Exploring new skills and executing them is my passion. Since day one of my odyssey of my online venture as a working professional, I've invested an enormous amount of time in picking new skills. Blogging wasn't something I'd planned – it happened in the course of my journey when I was willing to take my career to the next level.

I came up with the idea of creating a DIY (Do-It-Yourself) space - Sheallure dedicated to aspiring jewellery designers wanting to start their home-based businesses. I teach impeccable jewellery-making ideas and tutorials for beginners through blogs, and I am glad people are loving it.

I am a self-taught jewellery designer who took the plunge right from grasping the basics of the jewellery-making process, researching materials, tools for making innovative pieces from scrap wood, resin, and even food jewellery for kids.

It makes me ecstatic to see my career graph growing each day by extensive learning and hustling.


I strongly believe that problems should be seen as an opportunity to learn and grow.

Last year during the lockdown, I tried something risky, and I was advised not to try but I wanted to take another risk - Manual wood cutting using a hacksaw. I had few pieces of scrap wooden blocks, so I thought of shaping up a bit to make a simple square-shaped pendant.

I cut a small square-shaped wooden piece very carefully and it took me around 40 minutes to accomplish this task. So, this was one of the biggest challenges as a jewellery designer. I took the plunge and flourished my skills. I have learnt to become more patient and resilient with time. Creativity is the greatest healer and can transform your life completely. All you need is to believe in yourself first before starting anything.


My message to all talented jewellery artists out there, Have faith in yourself, take the plunge, invest your time in starting a DIY business from home and become completely independent just like I did.


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