Hi, I am Kanchi Mehta, founder of Blcksp_ce Studio, and a creative nerd for life. By this I mean, I am a constant sucker for good design, creativity and problems that I can solve. I founded this studio to promote good design amongst small-medium businesses who struggle to tell their story, creatively.
FALSE! I started this studio because after 7 interviews, most design studios in my city could not afford to hire me. Not their fault, neither do I take pride in it. Yes, the intent got clearer and I did want to promote good design but basing my entire story on that would be wrong. Not being able to find a suitable job is what led to Blcksp_ce Studio.
Here’s my success-struggle story!
I graduated from Ecole Intuit.Lab, Mumbai, a french college of Graphic design and visual communication. Here, I explored every bit and piece of graphic design. Initially, I wanted to become an illustrator as my drawing skills were decent enough to earn monies. After being introduced to Branding and visual merchandising, I wanted to get into luxury branding. I wasn’t sure if that’s even a thing. But then I soon realised, it wasn’t my thing. It restricted me. I was answerable to the audience and I was not okay with that. I mean it’s a nice logo, what is so difficult to understand? Such were my arguments. Most of the times, I was humiliated, questioned or judged for not having a solid answer. My take away from those lectures— always have a reason behind every line you draw for the audience. Justify, justify and justify! It’s not art. Design can never be art. But thats another topic for another day.
Soon after, for my last year internship, I chose advertising. I grew up seeing my mother in Marketing and Sales and confused that with Advertising. But that was one hell of an experience. After rejecting an offer from HBO (didn’t like my senior who interviewed me), I joined Havas Worldwide as a design intern. To summarise my 5 month internship— I learned what office politics can look like and how to be careful. I learned to take ownership and get the job done (thanks to my dean who always asked us to figure a way out to get our things done). I learned that you have to make some decisions and never stop exploring. I had the chance to learn copywriting when I didn’t have much work in office, build long lasting friendships and connections that still remember me for my work.
It was this experience that made me realise that things would have been much different had I left when majority of the people left the company. I wouldn’t have learned any of it had I not stayed back. For my graduation project, I chose a 360 degree campaign for a hypothetical bar based on Dexter, the serial killer. It involved everything— branding, advertising, copywriting, packaging, app design, marketing, and lastly, strategy.
After a year of working with agencies and studios who either copied work or didn’t help me grow, I joined my mentor, Radhika Chopra. Not only did she teach us in college but also helped me through my graduation project. I worked with her and gained experience in print design, strategy, writing, and exploring a side of me that found comfort in